MMI tailors client representation services to the particular needs of each client and are capable and experienced in providing services to address all aspects of a driver’s career.

Business Management

Brand Development We believe drivers are brands, a concept that is often overlooked by drivers and teams. Therefore, we consult with the driver to create a strategic brand identity that will engage fans, media, corporate sponsors and their consumers.

Driver Development

Corporate Sponsorship

Promotional Programs: We play up a corporate sponsorship by developing activation programs with our clients to bring the sponsorship to life. We leverage the properties across several integrated platforms to optimize results.

Event Production: We produce unique, media-focused events like pay-per-view TV races, which appeal to the broad spectrum of motorsport fans and help partnering companies break through the sponsor clutter.

Creative Identity & Logo Development: We know the importance of establishing a unique logo mark and graphics package to be applied in a consistent manner across all mediums.